{"id":1174,"date":"2013-09-11T05:19:34","date_gmt":"2013-09-11T10:19:34","guid":{"rendered":"https:\/\/www.armagard.com\/news\/?p=1174"},"modified":"2014-02-25T06:31:22","modified_gmt":"2014-02-25T11:31:22","slug":"outdoor-digital-signage-simplicity-take-easy","status":"publish","type":"post","link":"https:\/\/www.armagard.com\/news\/outdoor-digital-signage-simplicity-take-easy\/","title":{"rendered":"Outdoor Digital Signage & Simplicity – Take it easy on yourself"},"content":{"rendered":"

Outdoor digital signage<\/a> can be a veritable minefield of pitfalls, challenges and unforeseen events that can make even the best thought out plans fall to pieces, especially if you are trying to establish a return on investment.<\/p>\n

And that is the crux of any digital advertising campaign, indoors or out. If your signage campaign is aimed at increasing sales then you will need to have increased them by at least the initial outlay for your digital signage campaign. But if things go wrong, that elusive ROI can get further and further away.<\/p>\n

One of the biggest problems with outdoor digital signage<\/a> is the amount of challenges you have to think about:<\/p>\n

\u2022 Waterproofing<\/a>
\n\u2022 Temperature control
\n\u2022 Coping with sun glare
\n\u2022 Protecting from vandalism<\/p>\n

And this are on top the regular challenges that indoor digital signage installers face such as uploading and creating new content.<\/p>\n

\"outdoor
Armagard outdoor digital signage at a cinema<\/figcaption><\/figure>\n

With so many things to think about, it is not too surprising when you learn that even the best thought out outdoor digital signage campaigns, can and do go wrong. However, to cut down the chances of things going wrong you need to keep the outdoor digital signage campaign simple.<\/p>\n

There are many different facets to outdoor digital signage:<\/p>\n

\u2022 The screen
\n\u2022 The digital signage enclosure<\/a>
\n\u2022 The media player\/network<\/p>\n

So ensuring they all operate in perfect harmony and are fail safe is one way of eliminating breakdown. Keeping things simple is one way of reducing the potential for breakdown or failing to achieve your goals when it comes to content.<\/p>\n

By using a screen in a simple outdoor digital signage enclosure<\/a>, a basic network or media player and simple content \u2013 you can always get more adventurous later on once you know the outdoor digital screen is functioning well and is creating the extra revenue or awareness you hoped it would.<\/p>\n","protected":false},"excerpt":{"rendered":"

Outdoor digital signage can be a veritable minefield of pitfalls, challenges and unforeseen events that can make even the best thought out plans fall to pieces, especially if you are trying to establish a return on investment.<\/p>\n","protected":false},"author":5,"featured_media":1179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[13,65],"class_list":["post-1174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-signage","tag-digital-signage-2","tag-outdoor-digital-signage"],"yoast_head":"\nOutdoor Digital Signage & Simplicity - Take it easy on yourself - Armagard USA<\/title>\n<meta name=\"description\" content=\"Outdoor digital signage can be a minefield of pitfalls, challenges and unforeseen events that can make the best thought out plans fall to pieces\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-simplicity-take-it-easy-on-yourself\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outdoor Digital Signage & Simplicity - Take it easy on yourself - Armagard USA\" \/>\n<meta property=\"og:description\" content=\"Outdoor digital signage can be a minefield of pitfalls, challenges and unforeseen events that can make the best thought out plans fall to pieces\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armagard.co.uk\/news\/outdoor-digital-signage-simplicity-take-it-easy-on-yourself\/\" \/>\n<meta property=\"og:site_name\" content=\"Armagard USA\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-11T10:19:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-02-25T11:31:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.armagard.com\/news\/wp-content\/uploads\/2013\/09\/PDS-46-W-L-watermarked.png\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mike Thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/outdoor-digital-signage-simplicity-take-it-easy-on-yourself\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/outdoor-digital-signage-simplicity-take-easy\\\/\"},\"author\":{\"name\":\"Mike Thomas\",\"@id\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/#\\\/schema\\\/person\\\/28f00fda69559eccfa9c11abc3f2e660\"},\"headline\":\"Outdoor Digital Signage & Simplicity – Take it easy on yourself\",\"datePublished\":\"2013-09-11T10:19:34+00:00\",\"dateModified\":\"2014-02-25T11:31:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/outdoor-digital-signage-simplicity-take-easy\\\/\"},\"wordCount\":326,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/outdoor-digital-signage-simplicity-take-it-easy-on-yourself\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/wp-content\\\/uploads\\\/2013\\\/09\\\/PDS-46-W-L-watermarked.png\",\"keywords\":[\"digital signage\",\"outdoor digital signage\"],\"articleSection\":[\"Digital Signage\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/outdoor-digital-signage-simplicity-take-it-easy-on-yourself\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armagard.com\\\/news\\\/outdoor-digital-signage-simplicity-take-easy\\\/\",\"url\":\"https:\\\/\\\/www.armagard.co.uk\\\/news\\\/outdoor-digital-signage-simplicity-take-it-easy-on-yourself\\\/\",\"name\":\"Outdoor Digital Signage & Simplicity - 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