{"id":1240,"date":"2013-12-17T10:00:00","date_gmt":"2013-12-17T15:00:00","guid":{"rendered":"https:\/\/www.armagard.com\/news\/?p=1240"},"modified":"2024-09-26T04:24:59","modified_gmt":"2024-09-26T09:24:59","slug":"armagards-guide-keeping-outdoor-digital-advertising-fully-functioning-winter","status":"publish","type":"post","link":"https:\/\/www.armagard.com\/news\/armagards-guide-keeping-outdoor-digital-advertising-fully-functioning-winter\/","title":{"rendered":"Armagard\u2019s Guide To Keeping Outdoor Digital Advertising Fully Functioning In Winter"},"content":{"rendered":"

Worried about the impact of winter weather affecting the operation of your outdoor digital advertising? Armagard\u2019s essential guide provides some top tips.<\/em><\/p>\n

Did you know? A widely reported leaked memo reveals that winter temperatures in countries all over the world are getting colder every year, with freezing temperatures set to plummet further over the next 15 years.<\/p>\n

The impact of such adverse weather conditions on outdoor digital advertising displays is an issue of concern to companies that have invested in an outdoor advertising solution.<\/p>\n

Visual pitfalls<\/h2>\n

According to Digital Signage Today, it\u2019s estimated that LCD advertising screen displays will lose somewhere between 10 and 15 percent brightness in cold conditions. Screen visibility, particularly in the winter months, is of crucial importance.<\/p>\n

Winter months mean that darkness sets in earlier and should your outdoor advertising display fail to emit sufficient light due to the freezing temperatures, the chances of it being seen are reduced.<\/p>\n

It is not only cold weather that can hinder the effectiveness of an outdoor advertising display in winter, the winter sun also creates problems when it comes to screen visibility. Displays that are positioned in the path of the sun will often suffer with glare issues and even screen damage.<\/p>\n

Known as \u2018Solar Clearing\u2019, direct sunlight combined with a unit\u2019s backlight operating at full brightness, means that LCD screen crystals absorb a significant amount of heat.<\/p>\n

This heat can cause LCD screens to display black blotches. Solar Clearing will, over time, corrupt the display and reduce the operating life.<\/p>\n

Overcoming visual pitfalls<\/h2>\n

Armagard recommends investing in a \u2018high brightness\u2019 unit. High brightness screens provide greater clarity not only in the dark, but also in daylight, enhancing visibility and eliminating the problem of \u2018losing\u2019 light.<\/p>\n

Using LED technology to generate light, high brightness units represent a better alternative to LCD screens, which tend to use fluorescent light technology.
\nFluorescent lighting systems generate a lot of heat and require far more power to operate when compared with LED technology, which is far more frequently used in high brightness advertising units as it requires less power to function and produces less heat.<\/p>\n

High brightness units also help to combat the effects of glare as they feature greater candela* values than a standard LCD display. The winter sun is often more intense as skies are clearer and direct sunlight, light reflection from ice and rainfall results in increased glare.<\/p>\n

High brightness screens represent an ideal solution for combating glare from direct sunlight, especially outdoors; it is simply a case of the brighter the outdoor area, the brighter the screen required.<\/p>\n

It may seem unusual, but high bright units are required in locations where direct sunlight affects screen visibility. To avoid \u2018Solar Clearing\u2019 it\u2019s recommended that displays are positioned in a North\/South Orientation in order to lessen the impact of direct sunlight in winter.<\/p>\n

*Candela unit explained<\/h2>\n

Derived from the word candle, the candela is the Standard International (SI) base unit used to signify luminous intensity; that is, the power emitted by a light source in a particular direction.<\/p>\n

Weather pitfalls<\/h2>\n

Winter weather is unpredictable and poses a whole series of problems for outdoor digital signage displays, both internally and externally.<\/p>\n

Examples of potential internal problems for outdoor digital advertising displays caused by winter weather:<\/p>\n