{"id":1596,"date":"2014-10-28T06:10:22","date_gmt":"2014-10-28T11:10:22","guid":{"rendered":"https:\/\/www.armagard.com\/news\/?p=1596"},"modified":"2025-02-03T10:22:47","modified_gmt":"2025-02-03T15:22:47","slug":"digital-signage-installation-halloween","status":"publish","type":"post","link":"https:\/\/www.armagard.com\/news\/digital-signage-installation-halloween\/","title":{"rendered":"5 Top Tips for Avoiding a Digital Signage Installation Horror Story this Halloween"},"content":{"rendered":"<p><em>Blue screens, poor positioning &amp; no installation team! With over 20 years in the business, we\u2019ve heard it all when it comes to disastrous digital signage installation. Want to know how not to become a victim of embarrassment this Halloween? Read on\u2026<\/em><\/p>\n<p>Imagine: Your new digital signage network is delivered on time, great! An army of people unload your AV hardware. Your excitement builds as you anticipate your digital signage installation project being completed by the end of the day.<\/p>\n<p>But wait, you suddenly find yourself asking: \u201cWhat do you mean you\u2019re not going to install it?\u201d<\/p>\n<p>Before you know it the delivery team is getting back in their vehicle and they\u2019re driving away. You\u2019re left with an entire digital signage network with no installation team to install it. Oh, and you\u2019re also left with some explaining to do with the boss.<\/p>\n<p>Forget to the read the small print? <strong>Purchase does not include installation!!!<\/strong> Whoops\u2026<\/p>\n<p><strong><em>Planning digital signage installation for a Halloween promotion? Here are Armagard\u2019s five top tips for preventing a horror story\u2026<\/em><\/strong><\/p>\n<h2><strong>1. Plan every detail of your digital signage installation<\/strong><\/h2>\n<p>Digital signage installation requires a strategy, it\u2019s more than just ordering screens, media players and <a href=\"https:\/\/www.armagard.com\/digital-signage\/\">digital signage enclosures<\/a>. When it comes to installation day, who\u2019s going to install it?<\/p>\n<p>Are your suppliers responsible for ensuring your digital signage network is up and running? Or, do you need to assemble a team?<\/p>\n<p>Are you familiar with the equipment you will be using? Or, will you require product training? Find out if your suppliers offer training, and if they do, be sure to make use of it. Having more knowledge about the products you\u2019re using benefits you!<\/p>\n<p>Why? Because you can train other staff to use it, and when it comes to changing content or accessing your equipment for maintenance, you\u2019ll be proficient at it. This will save you money on maintenance call out charges and you won\u2019t need to rely on suppliers to come out and change content on your behalf.<\/p>\n<h2><strong>2. Choose the right position<\/strong><\/h2>\n<p>Positon your digital signage network incorrectly and it costs you, in more ways than one!<\/p>\n<ul>\n<li>No audience, equals no attention, equalling no increased sales &amp; revenue<\/li>\n<li>Repositioning means downtime, loss of revenue and to add insult to injury, you may have to pay for the privilege of relocating<\/li>\n<\/ul>\n<p>It seems obvious, but positioning is everything when it comes to digital signage installation after all, you don\u2019t want an audience of zero. You want to pick a spot that has a high footfall, keeping your message in the spotlight.<\/p>\n<p>Your digital signage should serve a purpose &#8211; to offer an improved customer experience. Armagard recommends using floor standing digital signage units, which can be ultra-effective when positioned strategically.<\/p>\n<p>Armagard\u2019s new, <a href=\"https:\/\/www.armagard.com\/digital-signage\/outdoor-digital-signage.html\">outdoor digital signage<\/a> unit and <a href=\"https:\/\/www.armagard.com\/digital-signage\/digital-signage-advertising.html\">digital signage advertising system<\/a> are two prime examples of effective floor standing digital signage.<\/p>\n<figure id=\"attachment_2555\" aria-describedby=\"caption-attachment-2555\" style=\"width: 479px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.armagard.com\/news\/wp-content\/uploads\/2014\/10\/totem-montage.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2555\" src=\"https:\/\/www.armagard.com\/news\/wp-content\/uploads\/2014\/10\/totem-montage.jpg\" alt=\"Digital Signage Installation\" width=\"479\" height=\"219\" srcset=\"https:\/\/www.armagard.com\/news\/wp-content\/uploads\/2014\/10\/totem-montage.jpg 479w, https:\/\/www.armagard.com\/news\/wp-content\/uploads\/2014\/10\/totem-montage-300x137.jpg 300w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><\/a><figcaption id=\"caption-attachment-2555\" class=\"wp-caption-text\">Some of Armagard\u2019s freestanding retail totems in-situ.<\/figcaption><\/figure>\n<h2>3.\u00a0Choose the right orientation<\/h2>\n<p>Decide whether you want your display to be installed in a landscape or portrait orientation, and make sure you programme your content to reflect your choice. You will be amazed how many digital signage horror stories involve content being displayed in landscape format on a portrait positioned screen.<\/p>\n<p>Armagard supplies a range of portrait orientated digital signage units, including the brand new <a href=\"https:\/\/www.armagard.com\/lcd-enclosure\/portrait-flat-panel-enclosure.html\">Portrait Flat Panel Enclosure<\/a>. Should you decide on a landscape orientation, Armagard\u2019s classic <a href=\"https:\/\/www.armagard.com\/lcd-enclosure\/lcd-enclosure.html\">LCD enclosure <\/a>unit is worth a look!<\/p>\n<h2><strong>4. Make sure you\u2019re operational<\/strong><\/h2>\n<p>Once your digital signage installation project is complete, check that the equipment works. There\u2019s nothing more damaging to your advertising campaign or company reputation than the dreaded blue screen.<\/p>\n<p>Equipment failure is costly, time consuming and damaging to your image. Therefore, it pays to make sure your network is connected correctly before your embarrassment is made very public.<\/p>\n<h2><strong>5. Make sure you\u2019re protected<\/strong><\/h2>\n<p>You\u2019ve spent hundreds, maybe thousands, on your new digital signage network. Your screens look pristine, and everything\u2019s going according to plan until\u2026 someone decides to steal or vandalise your equipment.<\/p>\n<p>How did this happen? You forgot to order protection. Purchasing a protective enclosure is often overlooked. However, as a manufacturer of top quality digital signage enclosures, we\u2019ve lost count of how many people have approached us following an incident of screen vandalism or theft. They wish they\u2019d done it sooner.<\/p>\n<p>If you\u2019ve gone to the trouble of digital signage installation for your Halloween promotion, remember to factor in protecting it.<\/p>\n<p><strong>Happy Halloween.<\/strong><\/p>\n<h2><strong>Connect with Armagard<\/strong><\/h2>\n<p>For more digital signage tips from Armagard, connect with us via social media\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3457 aligncenter\" src=\"https:\/\/www.armagard.co.uk\/news\/wp-content\/uploads\/2014\/08\/social-media-banner.jpg\" alt=\"Social Media\" width=\"368\" height=\"137\" \/><\/p>\n<p>You can also subscribe to our quarterly newsletter for the latest digital signage innovations, case studies and entertaining blogs.<\/p>\n<p>Planning digital signage installation? Discover how Armagard can help! Visit <a href=\"https:\/\/www.armagard.com\/\">www.armagard.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blue screens, poor positioning &amp; no installation team! With over 20 years in the business, we\u2019ve heard it all when it comes to disastrous digital signage installation. Want to know how not to become a victim of embarrassment this Halloween? Read on\u2026 Imagine: Your new digital signage network is delivered on time, great! An army [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[180,154,58,179,182,178,61,65,181],"class_list":["post-1596","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-digital-signage-advertising-system","tag-digital-signage-enclosures","tag-digital-signage-installation","tag-digital-signage-network","tag-digital-signage-tips","tag-halloween","tag-lcd-enclosure","tag-outdoor-digital-signage","tag-portrait-flat-panel-enclosure"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Signage Installation | Avoid a Halloween Horror Story<\/title>\n<meta name=\"description\" content=\"We\u2019ve heard it all when it comes to disastrous digital signage installation. Avoid being a victim of embarrassment this Halloween. Read on.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armagard.com\/news\/digital-signage-installation-halloween\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Signage Installation | Avoid a Halloween Horror Story\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve heard it all when it comes to disastrous digital signage installation. Avoid being a victim of embarrassment this Halloween. 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