{"id":1656,"date":"2015-01-20T09:00:14","date_gmt":"2015-01-20T14:00:14","guid":{"rendered":"https:\/\/www.armagard.com\/news\/?p=1656"},"modified":"2019-05-14T11:18:50","modified_gmt":"2019-05-14T16:18:50","slug":"digital-signage-displays-get-eyes-waiting-times","status":"publish","type":"post","link":"https:\/\/www.armagard.com\/news\/digital-signage-displays-get-eyes-waiting-times\/","title":{"rendered":"Digital Signage Displays – How to Get All Eyes on You During Waiting Times"},"content":{"rendered":"

Armagard invites you to discover how digital signage displays can prevent chronic boredom, focus all eyes on you & improve the customer experience during waiting times.<\/em><\/p>\n

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The Absence of Digital Signage Displays<\/strong><\/h2>\n

Have you ever enjoyed a lengthy wait in the doctor\u2019s surgery with just an outdated magazine to entertain you? Not likely…<\/strong><\/p>\n

The absence of digital signage<\/a> <\/strong>displays, where there are lengthy waiting times, leads to chronic boredom & represents a missed opportunity to reach an audience craving an entertaining distraction.<\/p>\n

Many doctors\u2019 surgeries, banks & government agencies are guilty of failing to embrace digital signage as a unique way of engaging, informing and entertaining people.<\/p>\n

Neglecting to inform or entertain people in an information age leads to frustration, unhappy patients and disgruntled customers.<\/p>\n

The Presence of Digital Signage Displays<\/strong><\/h2>\n

In contrast to the absence of digital signage displays, the presence of a digital signage network produces some excellent results. Some examples include:<\/p>\n

Easing Frustration<\/strong><\/p>\n

Introducing a digital signage system to a waiting area, or in the proximity of people waiting in a line, changes the atmosphere.<\/p>\n

Suddenly a person\u2019s perception of waiting times is reduced significantly (known as wait warping), lowering frustration levels & improving the service experience.<\/p>\n

Easing Pressure <\/strong><\/p>\n

The minority of banks & government buildings that have utilised digital signage displays are able to better serve their customers. How? By using digital signage as a customer service unit.<\/p>\n

Providing customers with a self-service system means they don\u2019t have to wait in line, eases pressure on staff and gives customers a quick-service option.<\/p>\n

Reaching Your Audience \u2013 Get All Eyes On You<\/strong><\/p>\n

Well-executed digital signage displays that take advantage of waiting times get all eyes on the screen.<\/p>\n

Audiences are intrigued because they\u2019re seeking distraction. You now have a captivated audience that you can inform, instruct & influence.<\/p>\n

For example, a bank customer waiting in line to put cash into their account could be targeted with a digital signage message advertising the bank\u2019s savings account options. A faster, more direct solution than a clerk handing them masses of paperwork.<\/p>\n

How to Use Digital Signage Displays Effectively \u00a0<\/strong><\/h2>\n

Using a bank as an example again, as they\u2019re notorious for having to wait in line, a great way to implement digital signage effectively in this scenario is to use the screen as a \u2018now serving\u2019 system.<\/p>\n

Banks can have a ticker tape, \u2018now serving\u2019 message scrolling along the bottom of the screen, while using the rest of the screen to promote other services they provide. Check out Armagard\u2019s LCD Advertising Display<\/a><\/strong> to get an idea of the system to use.<\/p>\n

How is this effective?\u00a0\u00a0 <\/strong><\/h2>\n

The \u2018now serving\u2019 system gives waiting patrons a reason to keep their eyes on the screen. Why? Because they\u2019re waiting for their number to come up.<\/p>\n

Now that the bank has a captive audience, digital signage advertising<\/a><\/strong> provides a great opportunity to promote additional services.<\/p>\n

While waiting, customers are absorbing information, receiving guidance, being influenced and entertained. All these elements combine to improve service delivery.<\/p>\n

Without a digital signage display\u2026<\/strong><\/h2>\n

A customer enters a bank looking to apply for a mortgage. They\u2019re seated and asked to wait for a mortgage advisor. They wait 20 \u2013 30 minutes, only to be seen by a mortgage specialist and told they don\u2019t have the correct documents to proceed with a mortgage application. They leave frustrated and are likely to take their business elsewhere.<\/p>\n

With a digital signage display in place, banks can upload content informing customers of what is required to apply for a mortgage. Customers are saved from waiting times and the bank does not risk losing a customer to a competitor.<\/p>\n

The Power of Digital Signage Displays <\/strong><\/h2>\n

Where waiting is a common occurrence, digital signage opens up many opportunities to reach audiences. You can:<\/p>\n