{"id":1795,"date":"2015-05-25T09:00:14","date_gmt":"2015-05-25T14:00:14","guid":{"rendered":"https:\/\/www.armagard.com\/news\/?p=1795"},"modified":"2018-04-25T08:29:53","modified_gmt":"2018-04-25T13:29:53","slug":"3-top-tips-for-av-resellers-to-sell-more-digital-signage","status":"publish","type":"post","link":"https:\/\/www.armagard.com\/news\/3-top-tips-for-av-resellers-to-sell-more-digital-signage\/","title":{"rendered":"3 Top Tips for AV Resellers to Sell More Digital Signage"},"content":{"rendered":"

Armagard\u2019s digital signage business dealings, in part, involve AV resellers and because there has been a significant rise in digital signage-related activity across the Pro AV sector we\u2019ve put together three top tips that will help AV resellers sell more digital signage\u2026<\/em><\/p>\n

<\/p>\n

Sell More Digital Signage Tips<\/strong><\/h2>\n

Top Tip #1 – Don\u2019t sell parts, sell the concept<\/strong><\/p>\n

As an AV reseller you\u2019re probably given a mandate to provide a digital signage<\/a> solution at the cheapest price.<\/p>\n

Chances are you then tend to list off all the components required to setup a digital network giving the price for the screen, the media player, the software and protection, providing the cost for each part and yes, to a degree this will always be a necessity.<\/p>\n

But ultimately, don\u2019t let your sales pitch end up sounding like a stock take or an inventory, otherwise you will miss providing an actual solution that solves a customer\u2019s problem. The point here is that components should perhaps be confined to an invoice, they should not form the bulk of your sales spiel.<\/p>\n

Remember, the majority of buyers are not going to be thinking, \u2018Erm\u2026what\u2019s missing from my business is a screen at the entrance.\u2019 The more likely train of thought is \u2018What can I do to advertise my business in a real attention-grabbing way?\u2019<\/p>\n

That\u2019s where Armagard comes in\u2026<\/strong><\/p>\n

We offer complete solutions that will help AV resellers to sell more digital signage. We design and manufacture digital signage enclosures<\/a> of varying styles and sizes that are suitable for indoor and outdoor application.<\/p>\n

\"Sell<\/a>
\u2018Stylish, customized digital signage system for Birmingham New Street Station, UK.\u2019<\/strong><\/span><\/figcaption><\/figure>\n

You can pitch our digital signage units as \u2018all-in-one\u2019 systems because buyers can opt to purchase screens and media players as part of the package, complete with protection that can last up to 10 years or more.<\/p>\n

For example, Armagard\u2019s Sunlight Readable Digital Totem<\/a> can be purchased complete with a 47\u201d high-bright screen, plus a media player. The unit is suitable for outdoor and indoor use, but is widely used as a drive-thru restaurant menu.<\/p>\n

\"'The<\/a>
‘The Armagard 47\u201d Digital Signage Totem System.’<\/strong><\/span><\/figcaption><\/figure>\n

The protective enclosure can keep screens operational in temperatures up to +104o<\/sup>F \u00a0and the screen supplied features anti-glare technology and operates at 2,000 NITS. The enclosure unit itself comes with a five year warranty covering all mechanical parts and a one year warranty for all electrical components.<\/p>\n

Top Tip #2 \u2013 Give customers the bigger picture<\/strong><\/p>\n

For every \u2018single\u2019 system bought, don\u2019t look at the customer as a one-off sale. This is your opportunity to become a customer\u2019s service provider for years to come.<\/p>\n

It\u2019s likely that a customer buying one unit for an initial project will need to expand their digital signage network in the future. Building the foundations now could potentially lead to further sales.<\/p>\n

Top tip #3 – Keep the selling simple <\/strong><\/p>\n

Too many resellers chase the \u2018big deal\u2019, when targeting the smaller deals is actually a more realistic goal. Yes, the big deal would be great, but these can be a long time coming.<\/p>\n

While smaller deals may not be mega, as pointed out in tip 2 they allow you to develop an ongoing relationship, increasing the probability that they will continue to buy from you for years to come.<\/p>\n

Also, don\u2019t oversell! Many digital signage deals collapse because the end-user feels overwhelmed when resellers attempt to sell them over-complicated systems and all they want is one digital screen in their shop window.<\/p>\n

Sell the system to suit the need, not your sales and empower the end-user. You need to make them feel like an expert when it comes to them using the equipment. If you teach a customer how to use a system with a demo and then ask them to show you what they\u2019ve learned, this puts them at ease.<\/p>\n

They\u2019ve developed a new skill and this knowledge can be passed onto colleagues. If you simplify the system that you\u2019re trying to sell, it\u2019s more likely they will buy what you\u2019re selling.<\/p>\n

Become an Armagard reseller<\/strong><\/h2>\n

Join the many who have become Armagard resellers, selling quality digital signage solutions to end-users worldwide. To enquire about our reseller rates, contact Armagard on 1-866-434-0807<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Armagard\u2019s digital signage business dealings, in part, involve AV resellers and because there has been a significant rise in digital signage-related activity across the Pro AV sector we\u2019ve put together three top tips that will help AV resellers sell more digital signage\u2026<\/p>\n","protected":false},"author":9,"featured_media":1797,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[111,211,13,154,207,213,212],"class_list":["post-1795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-anti-glare","tag-av-resellers","tag-digital-signage-2","tag-digital-signage-enclosures","tag-digital-signage-system","tag-high-bright-screen","tag-sunlight-readable-digital-totem"],"yoast_head":"\n3 Top Tips for AV Resellers to Sell More Digital Signage<\/title>\n<meta name=\"description\" content=\"AV resellers! 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