Digital Signage for Stadiums: 8 Practical Benefits

Digital Signage for Stadiums

A stadium digital signage network is a great way for you to coordinate and communicate with mass crowds. Running a huge, multipurpose venue is challenging. However, digital signage for stadiums helps to lessen the challenges, providing you with a multifunctional solution that works practically and commercially...

Digital signage for stadiums makes sense for so many reasons. Specifically, digital signage improves the stadium experience for the crowd, serves the commercial requirements of your sponsors, advertisers and stakeholders, and helps you to better manage stadium operations in a way that cuts costs, while increasing revenue.

On top of all this, digital signage gives your arena versatility, enabling you to switch content quickly to suit any event your stadium is hosting, whether it’s a sporting occasion, music concert or a religious meeting.

Digital Signage for Stadiums | How to Use Digital Displays

#1 – Wayfinding

Stadium crowds need direction... to their seats, to the toilets, to the food courts and to the exits. Stadiums are pretty big. They’re easy to get lost in and finding your way around one isn’t always straightforward, especially when there’s a huge crowd. Digital signage is a great way to guide people to where they want to get to.

Ceiling-suspended digital signage is great for displaying instantly visible wayfinding information, for example, Toilet Here or Food Court This Way.

For directions to seats, an interactive, touch screen digital signage system is the perfect way to display your stadium’s layout. People can interact with the content by tapping their seat number on the screen for instant directions, which is handy if there are no stadium stewards around.

#2 – Visibility

Digital signage in a arena

Digital signage in this arena brings what’s happening on the stage into the crowd.

The action isn’t always visible to some spectators. For example, those seated high in the stands during a sports match or stood at the back during a music concert, aren’t getting the same experience as those on the front row.

Digital signage makes the action more accessible. Strategically position them around the stadium to give spectators the best possible event experience.

#3 – Crowd Engagement

During events you can display social media feeds, using digital signage, enabling the crowd to engage with events in real-time. People can post tweets, group pictures, videos and selfies that appear on screen, enhancing their live experience.

You don’t have to worry about managing posts, software exists that can filter out offensive and inappropriate material.

#4 – Entertainment

Some stadium events are likely to have an interval, in which time you can use digital signage to entertain the crowds. For example, at a football match you can play reruns of the crowd’s favourite team beating their fiercest rivals or play videos of the season’s best goals so far.

Digital signage to entertain during stadium event

During stadium event intervals, use digital signage to entertain.

#5 - Personalised Alerts

In a crowd of thousands, you need to find that one vehicle owner, registration number YOUR REG, whose car is causing an obstruction. Or, you need to let Dan Waldron – who’s out with his friends – know that his wife has gone into labor.

In this situation, especially if you need to put out an alert during a music concert, a tannoy announcement is impractical. With digital signage, you can put out an alert on every single screen in the stadium to get the message across, without disrupting an event. Equally, you can display Harry’s message asking Megan to marry him.

#6 – Staff Communication

It’s not always possible to reach stadium stewards and security teams via mobile communication. Digital signage offers an alternative way to communicate with staff. Equally, outside of stadium operating hours, you can use an entire digital signage network for staff training, for example, fire drill or emergency evacuation training.

#7 – Emergency System

In the event of a stadium evacuation, you can utilise an entire digital signage network as an exit guidance system that doesn’t create mass panic. Blaring alarms can cause chaos and confusion, potentially leading to a stampede.

In such circumstances, you want to avoid injuries and fatalities. Digital signage can guide crowds to ALL available exits, preventing a bottleneck at one specific exit point, and helping to evacuate crowds safely.

#8 – External Communication

You should not reserve digital signage for inside the stadium. It can serve a practical purpose across the surrounding premises too. For example, digital signage can help manage your stadium’s parking facilities, notifying people of free spaces or alerting them to your car park being full.

Additionally, digital signage in the car park can double up as an information point, directing people to stadium entrances, or a pay and display system if you charge for parking

Outdoor digital signage at a football stadium ticket office

Outdoor digital signage in action at a football stadium ticket office.

You can use digital signage at ticketing offices too, displaying prices and ticket availability during events. Plus, it’s a great way to promote upcoming events taking place at your arena, enabling people to purchase tickets in advance.

Digital Signage Makes Sense for Stadiums

In a society familiar with screen interaction via smartphones, tablets and HD TVs, the absence of screens in a space as big as a stadium is unthinkable. With so many interaction points, whether its food and drink courts, the stadium concourse or the arena shop, digital signage engages crowds.

What crowds remember is the experience, and digital signage improves that experience, which has a positive impact on your stadium. Digital signage will set off a chain of events that results in:

  • Filling more seats
  • Attracting more sponsors and advertisers
  • Food and drink sales increasing
  • An enhanced reputation as a hospitality venue
  • Your bottom line increasing

Ultimately, digital signage adds value to your stadium, improving the experience for the crowd, while cutting arena operating costs and generating more revenue!

To discuss a digital signage network for your stadium, talk to Armagard. Call 1-866-434-0807, now.

Armagard has supplied more than 100,000 solutions across 50+ countries including: