ISE 2013 – round up

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ISE 2013 – Round up

It’s over for another year, but the ‘Integrated Systems Europe’ show proved yet again to be a great exhibition for the Armagard team. Situated in Hall 10 of the digital signage area, our team was busy throughout the show answering a number of questions and meeting a number of people who are sure to become great contacts for the years ahead.

Not just a great show for Armagard; ISE-2013 set new records in overall attendance, with a recorded 8% increase in registered attendees at 44,151; and for the first time ever, the growing show occupied all 12 halls of the Amsterdam RAI.

Our Team

The Armagard team was in good spirits this year, the weather was clear, setup had gone well, and the team were ready for the show on Tuesday morning. Furthermore for 2013 our exhibition group had increased from three to five to include our French and German account managers (below), which allowed visitors from these territories to speak easily in their own language.

ISE Team Members:

To talk to someone you met at the show, please call us on: 1-866-434-0807

The aim was to improve our response rate to attendees, and achieve a greater 1-to-1 discussion rate with visitors. Even with our increased team size and extra language skills, we were delighted to find ourselves consistently busy over the three day show. We spoke to a diverse range of visitors from over 16 different territories; all who had different requirements and environments questions, giving our team the perfect opportunity to flex their product expertise and outdoor LCD enclosure knowledge to meet enquiry demands.

Armagard team at ISE 2013

The Armagard team at ISE 2013

Here are the six units on display at the show, including three new enclosures:

1. NEW – 47” Outdoor Totem with Air Conditioner (AC)
2. NEW – 52” LCD Landscape Enclosure with Touch-Screen
3. NEW – 42” LCD Landscape Enclosure with PCB Controller Board
4. 46” LCD Landscape Enclosure with High-Bright Display
5. 42” LCD Stainless Landscape Enclosure
6. 42” LCD Portrait Enclosure

Each enclosure on display was unique in its design and function, and allowed our team to demonstrate the variety of applications and markets suitable for an outdoor enclosure. However, the newest designs proved the most popular.

In particular, our white outdoor totem with air-conditioning received a notable amount of attention, as many of our stand visitor’s came from environments that experience extreme heat. An air-conditioning unit will take an enclosures operating temperature up to 40°C, making them great for direct sunlight areas and are available across our full range on enclosures.

In addition, the 52” touch-screen enclosure and the 42” PCB controller board also enjoyed enhanced attention, with many finding the controller extremely useful for having a pre-set system to control temperature, and this eliminating fuss.

Overall, bringing these enclosures to an exhibition not only allowed us to showcase the latest developments at Armagard that meet market requirements, but just as importantly allowed our visitors to formulate an accurate impression of the quality and security they will be buying.

Where are we now?

Armagard will be attending this month’s Digital Signage Expo (DSE) exhibition in Las Vegas between the 27th – 28th of February, so if you’re visiting the show make sure to drop by and see the enclosures for yourself.

DSE Floor plan for Armagard

Armagard’s DSE Floor plan | Armagard 2013

Looking Ahead!

We’re already booked in for ISE’s 2014 digital signage area, but take note, as this area next year will be relocated from halls 10, 9 and 8, to hall 8 only. In addition, show organizers will be opening a new entrance to the RAI from hall 8, which is located significantly closer to the train station and will provide a new route of traffic for incoming visitors. We look forward to seeing you on our stand in 2014.

This post was written by Mike Thomas

Mike Thomas

Mike joined Armagard in 2010 and is the company’s marketing guru. Mike handles all of Armagard’s marketing requirements, dealing with exhibition organisation and producing essential marketing material that’s distributed to customers. Mike is also recognised as an article author, contributing extensively to Armagard’s article output in order to raise the profile of the business on a national and international scale. Mike Thomas Google+

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