While it’s common for larger chain stores to have some form of digital signage network, even smaller retail outlets can benefit from a digital advertising system. From small stores to chains, digital signage can help improve service, boost customer experience and drive sales.
With no print costs or problems associated with getting print material to different locations, a digital signage system means marketing messages can easily be uploaded to a single screen or across an entire network. Digital signage works for the customer and the retailer. For customers, it assists in locating merchandise, informs them of the latest deals and provides relevant updates and information. For retailers, digital signage can act as a virtual assistant, steer customers to promotional items and manipulate sales.
Wall Mount or Stand Alone?
When it comes to implementing digital signage, choosing the right platform is an essential aspect of the planning process. Traditionally, the wall mounted digital poster has been a common form of digital signage platform used by retailers. However, the effectiveness of these signs is limited. Wall mounted posters are easily overlooked by shoppers, and to make a real impact, a more prominent form of digital signage is required.
Standalone retail totems can provide a prominent in-store feature to capture customer attention. These eye level units are more noticeable than traditional digital posters and point of sale screens. Retail totems really stand out and make it more likely a customer will engage with the screen.
Unlike most other standalone digital signage platforms that have just plain units, Armagard’s indoor retail totem provides opportunities for branding on the actual totem enclosure itself, maximizing the effectiveness of the display and increasing the likelihood of branding recall.
Retail totems are not just suitable for inside a store either. An ideal location for a digital signage display is just outside a store entrance or beside the doorway. Here, a screen can engage with people as soon as they walk in, or catch people’s eye as they walk by, and entice them into the store.
Armagard’s outdoor digital signage totem is a worthwhile investment for any retailer. Ideally positioned outside a store or in the doorway, the outdoor totem provides a sleek and engaging digital signage platform that sets a positive first impression. The enclosure can house standard display devices and protect them from the elements. It also maintains a steady and stable internal temperature, which maximises the longevity of the screen.