Interactive touchscreen solutions for outdoor use have become essential as the use of LCD screens and plasma TVs has progressed from home use to indoor commercial applications, and finally to outdoor uses, both in the home and commercially as outdoor digital signage. To ensure the target audience sees the information and makes use of it, suppliers are increasingly looking for interactive touchscreen solutions that use an Outdoor Digital signage touch screen or a waterproof touch screen.
Since taking over the home television market, LCD screens haven’t just been confined to homes. Modern flat screen TV’s are now just as likely to be used out of the home as part of a digital signage or advertising campaign. Digital signage displays are now regularly seen in shopping malls and retail stores, and are used for advertising, promotion and raising brand awareness, providing advertisers and retailers a platform to raise their profile with large public audiences.
Indoor screens are not the only out-of-home use for digital signage as screens are increasingly being taken outside and used as outdoor digital signage. While there are many advantages to outdoor digital signage compared to indoor screens – higher audiences and less digital competition to name but two – there are also some downsides to consider.
Ensuring that people see the sign is one of the most difficult aspects of using outdoor digital signage as people may tend to walk past, paying little attention to the signage. However, one method to increase readability of an outdoor digital signage system is to provide informational content mixed in with advertisements to provide a reason for people to look at the screen.
Furthermore, you can encourage outdoor digital signage viewership by also providing participatory services such as local news, weather or other information with which the audience can physically interact.
Outdoor Digital Signage for Basic Interactive Touchscreen Solutions
An Outdoor Digital Signage Touch Screen provides a good platform for outdoor digital signage in that it encourages people to use the screen to perhaps find a location or check the news, whilst also enabling advertising to be displayed on the screen.
Waterproof Touch screens for Interactive Touchscreen Solutions to protect from the elements
Touch screens still need to be protected from the outdoor elements of course, but this poses problems since the screen is to be exposed to all weather in order to allow the touchscreen technology to publicly operate. A waterproof touch screen can be created using a touchscreen-compatible LCD enclosure as a simple solution in order to protect displays located outdoors, ensuring that the device will be protected from the weather and also will be able to take physical punishment from attempts at vandalism.